"Hold It Against Me" is a song by American recording artist Britney Spears. It was released as the first single from her upcoming seventh studio album. "Hold It Against Me" was written by Max Martin, Dr. Luke, Bonnie McKee and Billboard, while being produced by Luke, Martin and Billboard. After a demo version of the song performed by McKee was leaked, the finished version premiered on January 10, 2011. Musically, "Hold It Against Me" features industrial beats, a dubstep-influenced breakdown and a final chorus with elements of rave. The lyrics portray the singer seducing someone on the dancefloor, while the chorus revolves around pick-up lines. Most critics praised the song, although some criticized its lyrical content. "Hold It Against Me" has reached the top ten in Australia and Ireland, while also charting in Finland and in minor charts of Belgium, the Netherlands and the United States. A music video for the song is set to be filmed in the third week of January 2011.
"Hold It Against Me", was written by Max Martin, Dr. Luke, Bonnie McKee and Billboard, while being produced by Luke, Martin and Billboard.After rumored lyrics for the song surfaced on the web, Luke commented in his Twitter account on December 9, 2010, "I / we never wrote a song called 'don't hold it against me'.... BewaRe of InaccuraTe info kids ;-) We did write 'hold it against me' but those lyrics are NOT the lyrics ...."It was widely reported by several news outlets that "Hold It Against Me" would premiere on January 7, 2011. However, this was denied by Spears's manager Adam Leber.An early demo of the track performed by McKee was leaked on January 6, 2011.The same day, Spears released the cover art and commented via Twitter, "Heard an early demo of my new single leaked. If u think that's good, wait til you hear the real one Tuesday."On January 10, 2011, the single became available for streaming on Ryan Seacrest's website, who premiered it on his radio show shortly after.Spears tweeted, "Don't #HOLDITAGAINSTME for coming out early. I couldn't wait any longer. Hope you don't mind....." The radio premiere caused several sites to crash from too much traffic."Hold It Against Me" was released digitally in the United States and Canada on iTunes at 00:00 EST (05:00 UTC), where it will be available exclusively until January 18, 2011.Initially, the single was going to be released in the United Kingdom on February 20, 2011, but the date was moved up to January 17, 2011, due to overwhelming demand.
"Hold It Against Me" is three minutes and forty-nine seconds long.It is a dance-pop song that blends pulsating industrial and trance beats with elements of grime.Rob Sheffield of Rolling Stone commented the song "recalls the synth-gloom ambience of Britney's 2007 gem, Blackout."The hook was noted by Ann Powers of Los Angeles Times to be reminiscent of "(I Just) Died in Your Arms" (1986) by Cutting Crew.Spears's vocals has been described as "a bit treated" but not heavily Autotuned.The poppy, Max Martin-styled chorus contains lilting synths, that lift her vocals and contrast them with the hard beats.After the second chorus, the beats drop and Spears speaks the lines in the hook.This is followed by a dubstep-influenced breakdown, which lasts about thirty seconds and features Spears moaning, blowing kisses and singing the lines "Gimme something good, don't wanna wait I want it now / Pop it like a hood and show me how you work it out.""Hold It Against Me" continues with a second breakdown, which is more similar to the sound of the track. The final chorus contains a smattering of rave chords and the song has a sudden end.Lyrically, "Hold It Against Me" talks about seducing someone in the dancefloor.The chorus revolves around pick-up lines, with Spears singing, "If I said I want your body now, would you hold it against me?" and "Cause you feel like paradise, and I need a vacation tonight." James Montgomery of MTV compared the feeling of the lyrics to "If U Seek Amy" (2009).The first pick-up line was compared by Slate to "If I Said You Had a Beautiful Body Would You Hold It Against Me" (1979) by The Bellamy Brothers.Although The Bellamy Brothers later said they felt "ripped off due to the lack of originality with Spears' song", they told TMZ.com that they would not be perusing any legal action regarding the matter.
On January 10, 2011, "Hold It Against Me" set the record for most radio plays in one day in the United States, registering 619 plays on Mediabase and 595 plays on Nielsen Broadcast Data Systems (BDS).It also broke Mediabase's one week plays record, with 3,866 spins. The following week, "Hold It Against Me" debuted at number sixteen on Billboard's Pop Songs with 4,071 plays, the highest detections total by a new entry in the chart's history. It was also tied with Madonna's "Frozen" for the second highest debut.Billboard reported that "Hold It Against Me" was likely to debut at the top of the Billboard Hot 100, thanks to strong airplay and sales which are expected to exceed 400,000 copies, in the United States alone. On January 17, 2011 "Hold It Against Me" debuted at number ten on the Australian Singles Chart.The song debuted at number eleven on the Finnish Singles Chart. It also debuted at number six on the Irish Singles Chart, the week ending January 13, 2011.A music video for "Hold It Against Me" is set to be filmed in the third week of January 2011, with Jonas Åkerlund directing, and Brian Friedman as the choreographer.Open auditions were held on December 22, 2010, and the dancers had to learn a routine set to Robyn's "Criminal Intent" (2010). On January 14, 2011, Friedman was interviewed by MTV's The Seven, where he talked about the music video. Calling it "a dance video", he said about the rehearsals
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